Hearts and Minds = Passion // “evolved brands”

Finish Factory is a collective of creative thinkers united in a common purpose: to bring our clients business success. We believe that true innovation arises when talent and spirited intellectual engagement meet business acumen and a deep understanding of consumer needs and desires.

Design can be a powerful tool for modifying or changing behavior. Success hinges on developing a deep understanding of current behavior, the values and motivations that shape experience, and the emotional connections that make an experience both meaningful and desirable. Finish Factory’s Design Strategy Team uncovers these critical insights and uses them as the framework for conceiving of products or services that instill new behaviors and experiences. The “magic” lies in satisfying expected value and emotional demands while sparking change.